Given a strict USA palette of white, red, navy, and bold blue, I explored a wide range of expression, from subtle and commercially grounded executions to more bold and energetic concepts. The goal was to understand how far this palette could be pushed while still maintaining a clear connection to the USA identity and the overall product vision. Throughout the process, I investigated multiple approaches to color placement, balance, and contrast, looking for opportunities to create both visual impact and product distinction.

For both the Izy and LDV, I explored a variety of color-blocking strategies and accent applications to energize the silhouettes and highlight key design features. By experimenting with different proportions of color, unexpected placements, and layered accent moments, I identified opportunities to create stronger visual storytelling, enhance perceived movement, and bring a fresh perspective to these styles while remaining authentic to the palette and the consumer.